• An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]

  Animation in Advertising (Chapter 6, 15)

  September 24, 2020
• Students should choose 10 advertisements which they have viewed in the past month.  Then, answer the following questions:  What type of [...]

  Evaluation and Coronavirus Ads (Chapter 15)

  May 11, 2020
• Evaluating the effectiveness of social media advertising presents new and differing challenges to marketing professionals. Resources: Neil Patel [...]

  Evaluating Social Media Advertising (Chapter 15)

  November 26, 2019
• Many marketing experts believe that analytics have become the driving force behind a great number of IMC programs, both in terms of IMC planning [...]

  Role of Analytics (Chapter 15, Chapter 4)

  April 18, 2019

• GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]

  GEICO’s Contest – Evaluation (Chapter 15)

  January 13, 2019
• Chapter 15 presents various methods companies use to measure advertising and marketing activity. This YouTube video shows how biometrics are used [...]

  Biometrics (Chapter 15)

  June 11, 2014