• This article in Bloomberg Businessweek ties in well with Chapter 4 and the discussion of IMC budgeting. Geico spent $935 million on advertising, [...]

  Geico and Ad Spending (Chapter 4)

  July 25, 2014
• In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web [...]

  Customer Rewards in Exchange for Ad Tracking (Chapter 8)

  July 23, 2014
• Here are 3 recent ads using a sex appeal. Huggies Payday Hardees/Carl’s Jr Discussion Questions: What is your impression of these ads? [...]

  Ads Using a Sex Appeal

  July 21, 2014
• A colleague sent a link to this advertisement from Thailand to me and I wanted to share it with you. It is longer than most at 3 minutes, but [...]

  Emotional Ad from Thailand (Chapter 6)

  July 3, 2014