In this Wall Street Journal article Verizon is now offering consumer rewards in exchange for permission to track the person’s location, web browsing, and mobile applications. They will also obtain demographic and other information of interest.

Discussion Questions:

  1. After reading this article, would you let your cell phone service track your location and activities in exchange for rewards and coupons? Why or why not?
  2. What type of rewards or coupons would it take for you to agree?
  3. What are your thoughts about Verizon sharing this information with the company’s partners?
  4. If Verizon or your cell phone service sold your information to other companies, how would you feel about it?

About Dr. Ken Clow

Co-author of textbook.

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