Here are 3 recent ads using a sex appeal.

Discussion Questions:

  1. What is your impression of these ads? Favorable or unfavorable? Why?
  2. Do the ads you an appropriate sex appeal? Why or why not?
  3. Which of the sex appeal categories are each of the ads? Justify your selection.
  4. What type of execution is used in each ad? Justify your answers.
  5. What type of message strategy is being used in each ad? Justify your answers.

About Dr. Ken Clow

Co-author of textbook.

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