A colleague sent a link to this advertisement from Thailand to me and I wanted to share it with you. It is longer than most at 3 minutes, but very good.

Discussion Questions:

  1. What emotions does this ad elicit?
  2. Identify the message strategy, appeal, and execution used in the ad.
  3. Do you like the ad? Why or why not?
  4. Does the length of the ad reduce its effectiveness? Why or why  not?

About Dr. Ken Clow

Co-author of textbook.

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