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Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: November 2014

  • Pink Jacket Creative produced a trade show campaign for Wayport. In addition to the PowerPoint presentation, we have a video by the agency [...]

    Integrated Campaigns in Action (Chapter 12)

    November 24, 2014
  • Emogen Marketing Group produced an integrated marketing campaign for Centric Credit Union. The campaign involved refreshing the brand and [...]

    Integrated Campaigns in Action (Chapter 11)

    November 20, 2014
  • Manhattan’s Time Square is the mega billboard capital of the world. A new billboard the size of a football field, eight stories tall and [...]

    Football Size Billboard (Chapter 7)

    November 19, 2014
  • Thanksgiving and Christmas always brings increased advertising by brands and especially for retailers. This article in CMO Today should generate [...]

    Marketing for the Holidays (Chapters 8 and 9)

    November 17, 2014
  • Pink Jacket Creative produced a guerrilla marketing campaign for a new potato chip brand called Engobi. In addition to the PowerPoint [...]

    Integrated Campaigns in Action (Chapter 10)

    November 17, 2014
  • Interstate Batteries produced a geo-targeted online advertising campaign to drive traffic to the brand’s Battery Centers. The PowerPoint [...]

    Integrated Campaigns in Action (Chapter 8)

    November 13, 2014
  • The ad agency Pink Jacket Creative produced an advertising campaign for The Snoring Center. In addition to the PowerPoint presentation you have a [...]

    Integrated Campaigns in Action (Chapter 7)

    November 10, 2014
  • Here is a John Lewis Christmas advertisement with Monty the penguin. I really liked the ad. It’s longer than most here in the US, but very [...]

    Christmas Ad (Chapter 6)

    November 6, 2014
  • Here is an excellent blog entry written by James Brennan of Zehnder Communications. Zehnder is a full service advertising agency that provided us [...]

    Email Marketing – The Battlefield (Chapter 8)

    November 6, 2014
  • I received an email from a professor using our book to explain the differences between buzz marketing, stealth marketing, viral marketing, and [...]

    Buzz, Stealth, Viral, Guerrilla Marketing – What’s the Difference? (Chapter 10)

    November 4, 2014

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