KFC announced a temporary change in tagline.

CNN Story

  1.  Do you believe this change was necessary? What impact might the “finger lickin'” tagline have on consumers in the current environment?
  2.  What type of advertising appeal should KFC use in upcoming marketing communications?
  3.  Develop a phrase to take the place of, “It’s finger lickin” good!”

 

About Dr. Donald Baack

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s