KFC announced a temporary change in tagline.

CNN Story

  1.  Do you believe this change was necessary? What impact might the “finger lickin'” tagline have on consumers in the current environment?
  2.  What type of advertising appeal should KFC use in upcoming marketing communications?
  3.  Develop a phrase to take the place of, “It’s finger lickin” good!”


About Dr. Donald Baack

Co-author of textbook.

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