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This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial Evaluate the type of advertising appeal and intended [...]
September 21, 2020
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KFC announced a temporary change in tagline. CNN Story Do you believe this change was necessary? What impact might the “finger [...]
September 9, 2020
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I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not [...]
July 14, 2015
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Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning [...]
September 3, 2014
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Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the [...]
May 29, 2014
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Geico has developed a number of different executions of its television ads. Watch the following TV advertisements then answer the questions that [...]
May 8, 2014
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Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]
May 7, 2014
Clow/Baack 