Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Tagline

  • This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial  Evaluate the type of advertising appeal and intended [...]

    Frank’s Red Hot (Chapters 6, 7, 8)

    September 21, 2020
  • KFC announced a temporary change in tagline. CNN Story  Do you believe this change was necessary? What impact might the “finger [...]

    New Tagline/New Appeal? (Chapters 5 & 6)

    September 9, 2020
  • I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not [...]

    Apple Praises Itself (Chapter 5)

    July 14, 2015
  • Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning [...]

    New Logo for Nationwide (Chapter 2)

    September 3, 2014
  • Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the [...]

    20 Years of Got Milk (Chapter 6)

    May 29, 2014
  • Geico has developed a number of different executions of its television ads. Watch the following TV advertisements then answer the questions that [...]

    Geico (Chapter 7)

    May 8, 2014
  • Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]

    John Deere (Chapter 5)

    May 7, 2014
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