Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the Super Bowl.
Resources:
Discussion Questions:
- What is your opinion of the Got Milk campaign?
- Did you like the Super Bowl Got Milk ad? Why or why not?
- After watching the interview with Jeff Goodby, what are your thoughts about how the campaign was created?
- What makes a campaign last 20 years? Why has this campaign been so successful?
- Identify another campaign that has lasted for a number of years. What common ingredients do you see with the campaign you identified and the Got Milk campaign?
Clow/Baack 