Twenty years ago the Got Milk campaign began. It is one of the campaigns and taglines that has lasted over time and was even featured in the Super Bowl.


Discussion Questions:

  1. What is your opinion of the Got Milk campaign?
  2. Did you like the Super Bowl Got Milk ad? Why  or why not?
  3. After watching the interview with Jeff Goodby, what are your thoughts about how the campaign was created?
  4. What makes a campaign last 20 years? Why has this campaign been so successful?
  5. Identify another campaign that has lasted for a number of years. What common ingredients do you see with the campaign you identified and the Got Milk campaign?

About Dr. Donald Baack

Co-author of textbook.

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