-
KFC announced a temporary change in tagline. CNN Story Do you believe this change was necessary? What impact might the “finger [...]
September 9, 2020
-
This Doritos Post Limon advertisement clearly targets a more distinct audience. Doritos Ad Develop a creative brief that would explain how this [...]
August 18, 2020
-
An ingenious 12 year old girl has created a car seat designed to prevent deaths in children who are left in hot cars. Resources: Good Morning [...]
August 18, 2020
-
A controversy arose when an advertisement for post-partum depression relief was not allowed to run on a network television program. Resources. [...]
February 11, 2020
-
Winter is the height of the cold and flu season. Several options are available to those who have the illness. Marketers seek the best methods [...]
January 22, 2020
-
Selecting the right advertising agency is a challenging process. Chapter 5 describes important issues to consider when making the choice. The [...]
September 18, 2019
-
The field of marketing communications continues to experience rapid growth and major transitions. Consider these job titles: Digital advertising [...]
August 6, 2019
-
An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]
January 30, 2019
-
Convincing women that they need to shave their legs and armpits has a rich history in the world of marketing. Some claim it is nothing more than [...]
October 1, 2018
-
Online trading of stocks by individual investors required the E-Trade company to first capture the attention of individuals and then build [...]
October 1, 2018
Clow/Baack 