This Doritos Post Limon advertisement clearly targets a more distinct audience.

Doritos Ad

  1.  Develop a creative brief that would explain how this advertisement was prepared.
  2.  Select the media you believe would be most appropriate to run an ad such as this.
  3.  Identify the audience that would either dislike or not see an ad such as this. How would you reach that audience for this product?

About Dr. Donald Baack

Co-author of textbook.

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