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Integrated Advertising, Promotion, and Marketing Communications
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Category Archives: Chapter 05

  • Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]

    Oreo Cookies (Chapter 5)

    June 6, 2018
  • Saatchi & Saatchi created a new “Stain Maker” ad campaign for Tide that can be used to illustrate concepts in advertising [...]

    Stain Maker Campaign (Chapter 5)

    February 29, 2016
  • After several years of declining sales, Arby’s admitted its advertising was not working. They fired their agency and hired Fallon. The [...]

    Arby’s Focus on Meat (Chapter 5)

    October 20, 2015
  • I found this new Gatorade campaign intriguing. While it fits well with Chapter 5, you may want to use it to introduce your course. The tagline of [...]

    Gatorade’s New Scare Campaign (Chapter 5)

    August 20, 2015
  • The Gap has struggled recently and in an attempt to reverse slumping sales has launched a new campaign. Gap’s new campaign is described in [...]

    Gap’s New Campaign (Chapter 5)

    July 30, 2015
  • I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not [...]

    Apple Praises Itself (Chapter 5)

    July 14, 2015
  • An interesting article appeared in Advertising Age based on the idea that many creatives inside the advertising industry feel advertising [...]

    Does Advertising Destroy Creativity? (Chapter 5)

    May 27, 2014
  • This ad for Centrum Silver would be excellent for going through the components of a creative brief. You may want to divide students into groups [...]

    Creative Brief Exercise (Chapter 5)

    May 27, 2014
  • Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]

    Oreo Cookies (Chapter 5)

    May 7, 2014
  • Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]

    John Deere (Chapter 5)

    May 7, 2014

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