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Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]
June 6, 2018
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Saatchi & Saatchi created a new “Stain Maker” ad campaign for Tide that can be used to illustrate concepts in advertising [...]
February 29, 2016
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After several years of declining sales, Arby’s admitted its advertising was not working. They fired their agency and hired Fallon. The [...]
October 20, 2015
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I found this new Gatorade campaign intriguing. While it fits well with Chapter 5, you may want to use it to introduce your course. The tagline of [...]
August 20, 2015
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The Gap has struggled recently and in an attempt to reverse slumping sales has launched a new campaign. Gap’s new campaign is described in [...]
July 30, 2015
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I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not [...]
July 14, 2015
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An interesting article appeared in Advertising Age based on the idea that many creatives inside the advertising industry feel advertising [...]
May 27, 2014
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This ad for Centrum Silver would be excellent for going through the components of a creative brief. You may want to divide students into groups [...]
May 27, 2014
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Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]
May 7, 2014
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Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]
May 7, 2014
Clow/Baack 