• This ad for Centrum Silver would be excellent for going through the components of a creative brief. You may want to divide students into groups [...]

  Creative Brief Exercise (Chapter 5)

  May 27, 2014
• Oreo cookies has been a favorite for millions of consumers over decades. The brand’s advertising makes an interesting topic for Chapter 5. [...]

  Oreo Cookies (Chapter 5)

  May 7, 2014
• Recall from Chapter 2 that John Deere has the longest lasting logo of any brand. It was created in 1837. The John Deere brand is well known and [...]

  John Deere (Chapter 5)

  May 7, 2014
• Selecting an advertising agency is a challenging and time-consuming task for a client company. The first two videos deal with the selection [...]

  Advertising Agencies (Chapter 5)

  May 7, 2014