I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not an iPhone, it’s not an iPphone.”

Discussion Questions:

  1. Do you like this new campaign? Why or why not?
  2. Do these ads appeal only to iPhone lovers, or would they appeal as well to individuals who do not have an iPhone? Explain.
  3. What are your thoughts about the new tagline? Do you like it? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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