I found this article and ads by Apple intriguing. Apple created two new ads patting itself on the back with the tagline “If it’s not an iPhone, it’s not an iPphone.”
- Do you like this new campaign? Why or why not?
- Do these ads appeal only to iPhone lovers, or would they appeal as well to individuals who do not have an iPhone? Explain.
- What are your thoughts about the new tagline? Do you like it? Why or why not?