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Integrated Advertising, Promotion, and Marketing Communications
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Category Archives: Integrated Campaigns in Action

  • Among the multitude of ways in which new technologies have changed lifestyles, approaches to work and leisure, as well as shopping and spending [...]

    Convenience Marketing (all chapters)

    August 17, 2019
  • Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was to encourage [...]

    Integrated Campaigns in Action (Chapter 13)

    December 16, 2014
  • Pink Jacket Creative produced a trade show campaign for Wayport. In addition to the PowerPoint presentation, we have a video by the agency [...]

    Integrated Campaigns in Action (Chapter 12)

    November 24, 2014
  • Emogen Marketing Group produced an integrated marketing campaign for Centric Credit Union. The campaign involved refreshing the brand and [...]

    Integrated Campaigns in Action (Chapter 11)

    November 20, 2014
  • Pink Jacket Creative produced a guerrilla marketing campaign for a new potato chip brand called Engobi. In addition to the PowerPoint [...]

    Integrated Campaigns in Action (Chapter 10)

    November 17, 2014
  • Interstate Batteries produced a geo-targeted online advertising campaign to drive traffic to the brand’s Battery Centers. The PowerPoint [...]

    Integrated Campaigns in Action (Chapter 8)

    November 13, 2014
  • The ad agency Pink Jacket Creative produced an advertising campaign for The Snoring Center. In addition to the PowerPoint presentation you have a [...]

    Integrated Campaigns in Action (Chapter 7)

    November 10, 2014
  • This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s [...]

    Integrated Campaigns in Action (Chapter 7)

    October 23, 2014
  • This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an [...]

    Integrated Campaigns in Action (Chapter 4)

    October 6, 2014
  • This integrated campaign is for a small laundry called The Soap Opera. The campaign was targeted towards local college students and utilized a a [...]

    Integrated Campaigns in Action (Chapter 10)

    October 6, 2014

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