Emogen Marketing Group produced an integrated marketing campaign for Centric Credit Union. The campaign involved refreshing the brand and campaign development. After developing the key message to be delivered, the agency prepared ads for television, radio, billboards, and direct mail. This campaign is excellent for showing the planning process from beginning to end and how each component has to be integrated with the other components. It also required an understanding of two different target markets.

Centric Credit Union PowerPoint Presentation

For additional integrated campaigns, access the authors’ website at clowbaack.net.

About Dr. Ken Clow

Co-author of textbook.

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