Pink Jacket Creative produced a trade show campaign for Wayport. In addition to the PowerPoint presentation, we have a video by the agency partners, Elena and Bill, explaining the campaign. This campaign is excellent for Chapter 12 and helping students understand reaching b-to-b buyers in a trade show.

Wayport PowerPoint Presentation

Video by Elena and Bill of Pink Jacket Creative

For additional integrated campaigns, access the authors’ website at

About Dr. Donald Baack

Co-author of textbook.

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