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Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: January 2015

  • GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]

    Power of Social Media (Chapter 9)

    January 28, 2015
  • Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]

    Toyota Super Bowl Ad (Chapter 6)

    January 26, 2015
  • Product placement has become a big business. Do they work? Here are some videos that can be used to generate a discussion. Top 10 Best Product [...]

    Product Placement (Chapter 10)

    January 23, 2015
  • Elite Daily has produced a white paper entitled Millennial Consumer Trends that you can use for Chapter 4. The Elite Daily website may also be of [...]

    Millennial Consumer Trends (Chapter 4)

    January 21, 2015
  • Here is an excellent fear appeal commercial entitled “Your Skin” by the U.S. Food and Drug Administration that can be used to discuss [...]

    Fear Appeal (Chapter 6)

    January 16, 2015
  • One of my students submitted the following ads examples of ones they disliked. I think it could make some interesting discussion in terms of [...]

    What is the Message? (Chapter 6)

    January 15, 2015
  • For the last 9 years Doritos has used consumer-generated advertising for the Super Bowl. This AdAge article has links to the top five Dorito ads [...]

    Doritos and the Super Bowl (Chapter 7)

    January 6, 2015
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