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GoDaddy created an ad to air on the Super Bowl that was withdrawn after criticism in social media that it promoted puppy mills. This would be an [...]
January 28, 2015
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Toyota featured paralympic Amy Purdy in a first quarter Super Bowl ad. This ad would be excellent for discussing the source characteristics and [...]
January 26, 2015
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Product placement has become a big business. Do they work? Here are some videos that can be used to generate a discussion. Top 10 Best Product [...]
January 23, 2015
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Elite Daily has produced a white paper entitled Millennial Consumer Trends that you can use for Chapter 4. The Elite Daily website may also be of [...]
January 21, 2015
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Here is an excellent fear appeal commercial entitled “Your Skin” by the U.S. Food and Drug Administration that can be used to discuss [...]
January 16, 2015
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One of my students submitted the following ads examples of ones they disliked. I think it could make some interesting discussion in terms of [...]
January 15, 2015
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For the last 9 years Doritos has used consumer-generated advertising for the Super Bowl. This AdAge article has links to the top five Dorito ads [...]
January 6, 2015
Clow/Baack 