Elite Daily has produced a white paper entitled Millennial Consumer Trends that you can use for Chapter 4. The Elite Daily website may also be of interest and can generate some discussion. You may want to download the actual study since it has more information than the article. It is available through the article.

Discussion Questions:

  1. Based on the article, describe the millennial generation. Do you agree or disagree? Why?
  2. Based on the article, what trends do the authors see for millennials?
  3. Review the Elite Daily website. What type of information is available on the website?
  4. Elite Daily states it is the “premier online news platform for and by Millennials, the leading source for breaking news and entertainment for the future leaders of our generation.”  Do you agree or disagree with this statement? Why?

About Dr. Ken Clow

Co-author of textbook.

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