Here is an excellent fear appeal commercial entitled “Your Skin” by the U.S. Food and Drug Administration that can be used to discuss the various elements of the behavioral response model.

Discussion Questions:

  1. What level of fear is displayed in this advertisement?
  2. Do you think this ad will be effective in reaching teen smokers, especially females? Why or why not?
  3. Go through the elements of the behavioral response model in terms of this ad and the goal of discouraging teens from smoking, or to quit smoking.

About Dr. Ken Clow

Co-author of textbook.

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