Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: November 2017

  • I found this article in Adweek about Millennials and TV viewing fascinating. The pdf report from VAB is even more interesting. Before reading [...]

    Millennials and TV (Chapter 7)

    November 1, 2017
  • The Richards Group created a new campaign entitled “This is the Time” for Abercrombie & Fitch. The campaign’s goal is to [...]

    Abercrombie & Fitch (Chapter 4)

    November 1, 2017
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