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I found this article in Adweek about Millennials and TV viewing fascinating. The pdf report from VAB is even more interesting. Before reading [...]
Millennials and TV (Chapter 7)
November 1, 2017 -
The Richards Group created a new campaign entitled “This is the Time” for Abercrombie & Fitch. The campaign’s goal is to [...]
Abercrombie & Fitch (Chapter 4)
November 1, 2017
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
