• One interesting new approach to marketing cruise line travel recently emerged.  The “Wonder Awaits” campaign launched by Celebrity [...]

  White Rabbit and Cruises (Chapter 6)

  January 28, 2020
• Winter is the height of the cold and flu season.  Several options are available to those who have the illness.  Marketers seek the best methods [...]

  Flu Treatments (Chapter 5)

  January 22, 2020
• The United States is currently experiencing a great deal of political turmoil, as are many other countries, such as Great Britain with the Brexit [...]

  Most Patriotic Brands (Chapter 3)

  January 20, 2020
• When the 9th edition of Integrated Advertising, Promotion, and Marketing Communications becomes available, a new feature will be added: Your [...]

  Your Career Brand Management (Chapter 2)

  January 16, 2020

• One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]

  New Year’s Resolutions (Chapter 1)

  January 7, 2020
• The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]

  New Target Market for Video Games (Chapter 4, 10)

  January 7, 2020