The video game market continues to expand.

Resources:

Discussion Questions

  1. What are the advantages to marketing video games to seniors, from an integrated marketing communications perspective?
  2. What might be the disadvantages to marketing video games to seniors, from an IMC perspective?
  3. What methods would a video game marketer use (types of ads, media choices) to market video games to seniors?
  4. Compare video game marketing to seniors with other target markets (teenage males, teenage females).
  5. What types of advertising and product placements would work best for video games targeted to seniors?

About Dr. Donald Baack

Co-author of textbook.

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