• A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has [...]

  New “Got Milk” Ads (Chapter 4)

  August 5, 2020
• One interesting new approach to marketing cruise line travel recently emerged.  The “Wonder Awaits” campaign launched by Celebrity [...]

  White Rabbit and Cruises (Chapter 6)

  January 28, 2020
• One of the most common New Year’s resolutions is to lose weight. Resources: WW Weight Watchers website NOOM Commercial South Beach Diet [...]

  New Year’s Resolutions (Chapter 1)

  January 7, 2020
• The video game market continues to expand. Resources: CNN Story NBC News Story Nintendo story Discussion Questions What are the advantages to [...]

  New Target Market for Video Games (Chapter 4, 10)

  January 7, 2020