During the Christmas season, a Peloton ad substantial generated a great deal of controversy.
- What do you think of the Peleton commercial? Is it offensive to you?
- Watch the Ryan Reynolds Response commercial. How does it take advantage of the Peleton controversy?
- Watch the Peleton for Poor People spoof. How does it make the point about the controversy?
- What do you think will be the long term effects of this controversy on Peleton’s brand image? Explain your answer