During the Christmas season, a Peloton ad substantial generated a great deal of controversy.

Resources:

Discussion Questions

  1. What do you think of the Peleton commercial? Is it offensive to you?
  2. Watch the Ryan Reynolds Response commercial. How does it take advantage of the Peleton controversy?
  3. Watch the Peleton for Poor People spoof.  How does it make the point about the controversy?
  4. What do you think will be the long term effects of this controversy on Peleton’s brand image? Explain your answer

About Dr. Donald Baack

Co-author of textbook.

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