Tag Archives: Brand

The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]

Coronavirus Responses (8, 7 2, 13)
March 30, 2020
During the Christmas season, a Peloton ad substantial generated a great deal of controversy. Resources: CBS analysis Ryan Reynolds Response [...]

Peloton Christmas Commercial (Chapter 2)
December 8, 2019
Michelin maintains a strong brand presence in the U.S. domestic market as well as in other countries. Numerous activities have helped develop [...]

Michelin Brand Strength (Chapter 2)
August 17, 2019