Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Author Archives: Dr. Donald Baack

  • An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]

    Animation in Advertising (Chapter 6, 15)

    September 24, 2020
  • AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson. Insider News Article Response on YouTube [...]

    Spokesperson Dilemma (Chapter 6, 14)

    September 24, 2020
  • This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial  Evaluate the type of advertising appeal and intended [...]

    Frank’s Red Hot (Chapters 6, 7, 8)

    September 21, 2020
  • KFC announced a temporary change in tagline. CNN Story  Do you believe this change was necessary? What impact might the “finger [...]

    New Tagline/New Appeal? (Chapters 5 & 6)

    September 9, 2020
  • A disturbing new trend has emerged with regard to marketing and children. CNN Story  What legal issues arise in this story?  What ethical/moral [...]

    Tracking Children (Chapter 14)

    September 9, 2020
  • This Doritos Post Limon advertisement clearly targets a more distinct audience. Doritos Ad  Develop a creative brief that would explain how this [...]

    Doritos Post Limon (Chapter 5)

    August 18, 2020
  • An ingenious 12 year old girl has created a car seat designed to prevent deaths in children who are left in hot cars. Resources: Good Morning [...]

    Beat The Heat Car Seat (Chapter 5)

    August 18, 2020
  • A generation ago, “Got Milk” ads were deemed highly successful on a number of fronts. Currently a new wave using the old theme has [...]

    New “Got Milk” Ads (Chapter 4)

    August 5, 2020
  • Social upheaval in the United States and around the world revolving around issues of race has impacted many aspects of culture. Business and [...]

    Brand and Product Name Changes (Chapter 2)

    July 7, 2020
  • Marketing and marketing communications programs have experienced considerable change. Advertisers have moved away from traditional media and [...]

    Changing World of Marketing Communication (Chapter 1)

    July 1, 2020

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