An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads.

522 productions

Do you agree with the arguments made in the 522 article? Why or why not?

Spiel Creative examples

Evaluate the ads presented in the Spiel article.

1.  What do they have in common?

2.  What makes them stand out?

3. What advertising objectives do they seek to achieve?

4. How would you evaluate the success or failure of these ads?

About Dr. Donald Baack

Co-author of textbook.

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