Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Animation

  • An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]

    Animation in Advertising (Chapter 6, 15)

    September 24, 2020
  • The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and [...]

    FDA Study (Chapter 14)

    March 2, 2016
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