-
An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]
Animation in Advertising (Chapter 6, 15)
September 24, 2020 -
The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and [...]
FDA Study (Chapter 14)
March 2, 2016
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 