The FDA is concerned that using animated characters in drug ads may reduce perceived risks of using the drug. I found this very fascinating and thought it would be interesting to use with Chapter 6 and could even be used to introduce the chapter.

Discussion Questions:

  1. After watching the two ads and reading the article, do you believe using animated characters reduces the perceived risk of using a drug? Why or why not?
  2. Do you think the FDA has a legitimate reason for investigate this issue? Why or why not?
  3. Can the FDA draw logical conclusions from a survey of 1,500 people? Why or why not?
  4. Should the advertising industry study this issue as well? If so, which private agency should conduct the study? If not, why not?

About Dr. Ken Clow

Co-author of textbook.

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