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An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]
Animation in Advertising (Chapter 6, 15)
September 24, 2020 -
Many marketing experts believe that analytics have become the driving force behind a great number of IMC programs, both in terms of IMC planning [...]
Role of Analytics (Chapter 15, Chapter 4)
April 18, 2019
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 