• This integrated campaign was created by Newcomer Morris and Young advertising agency for St. Francis Medical Center. Key to the campaign’s [...]

  Integrated Campaigns in Action (Chapter 7)

  October 23, 2014
• For the first time, Viagra uses a sexy female model in its advertising with a sexual appeal and more vivid language. If you feel comfortable with [...]

  Viagra Ad (Chapter 14)

  October 20, 2014
• People liked to be thanked. They like to be appreciated. This New York Times article provides information about a new campaign by Whirlpool. Here [...]

  Whirlpool – Acts of Kindness (Chapter 6)

  October 7, 2014
• This integrated campaign was created by Emogen Marketing Group for Argent Financial. Key to the campaign’s success was developing an [...]

  Integrated Campaigns in Action (Chapter 4)

  October 6, 2014

• This integrated campaign is for a small laundry called The Soap Opera. The campaign was targeted towards local college students and utilized a a [...]

  Integrated Campaigns in Action (Chapter 10)

  October 6, 2014
• Humor is one of the most popular appeals used by advertisers because it grabs viewers’ attention, makes them laugh, and aids in retention. [...]

  Messin’ with Sasquatch (Chapter 6)

  October 2, 2014
• This integrated campaign is for Skyjacker  and was prepared by its in-house marketing department. The PowerPoint provides details of the [...]

  Integrated Campaigns In Action (Chapter 12)

  October 1, 2014
• This integrated campaign is for Progressive Bank  and was prepared by French Creative advertising agency. The PowerPoint provides details of the [...]

  Integrated Campaigns in Action (Chapter 4)

  October 1, 2014