Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: September 2014

  • We recently switched to Puffs tissue because the packaging, in our opinion, was superior to the packaging for Kleenex. We thought this could [...]

    Packaging (Chapter 2)

    September 29, 2014
  • This integrated campaign is for Argent Financial Group and was prepared by Emogen Marketing. The PowerPoint provides details of the campaign and [...]

    Integrated Campaigns in Action – Chapter 4

    September 26, 2014
  • Through the generosity of some great advertising agencies, we were able to obtain some integrated campaigns. This campaign was for Home Federal [...]

    Integrated Campaigns in Action – Chapter 2

    September 25, 2014
  • Here is an interesting article from Adweek about the impact of Twitter on TV show ratings, if the stars send out tweets during the show. In [...]

    TV Shows and Twitter

    September 22, 2014
  • Anheuser-Busch InBev has issued a strong statement saying they are not pleased with the way the NFL has handled recent events with some of its [...]

    NFL Sponsorships (Chapter 13)

    September 18, 2014
  • ALS raised $110 million through the ice bucket challenge. This social media campaign went viral and attracted millions of participants. [...]

    Ice Bucket Challenge (Chapter 9)

    September 11, 2014
  • This Adweek article highlights Evian’s real-time marketing campaign using Twitter. The campaign use real-time tweets to individuals who [...]

    Evain’s Real-Time Marketing (Chapter 9)

    September 8, 2014
  • CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with [...]

    CVS Changes (Chapter 2, 14)

    September 4, 2014
  • Nationwide Insurance is bringing back the eagle from its old logo for a branding overhaul. This is a good article and video with Payton Manning [...]

    New Logo for Nationwide (Chapter 2)

    September 3, 2014
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