Anheuser-Busch InBev has issued a strong statement saying they are not pleased with the way the NFL has handled recent events with some of its star players. The company is considering its sponsorship of the NFL. This would be an excellent article to discuss the role sponsors have with brands, such as the NFL. This article could also be used for a discussion of Chapter 14 and how to handle negative events that occur.

AdAge Article

Discussion Questions:

  1. What are your thoughts about the way the NFL has handled recent legal issues dealing with domestic violence and child-abuse?
  2. Should sponsors be concerned about how the NFL handles these star players? Why or why not?
  3. Do you think the way the NFL handles these issues reflects on its sponsors, such as A-B InBev? Why or why not?
  4. Do you believe the NFL has responded in an appropriate way? Why or why not?
  5. Many NFL fans are females. Will these incidents and the way the NFL has reacted impact the female fan base? Why or why not?

About Dr. Donald Baack

Co-author of textbook.

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