CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with it will make an interesting discussion. In addition to Chapter 2, this article could be used in Chapter 14.

Discussion Questions.

  1. What is your opinion of the name change?
  2. Do you think dropping tobacco products is a good idea? Why or why not?
  3. Will this strategic change impact CVS market share and sales in the future? Why or why not?

 

About Dr. Ken Clow

Co-author of textbook.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s