CVS has changed its name to CVS Health and as part of this change it no longer will sell tobacco products. This article and the news report with it will make an interesting discussion. In addition to Chapter 2, this article could be used in Chapter 14.

Discussion Questions.

  1. What is your opinion of the name change?
  2. Do you think dropping tobacco products is a good idea? Why or why not?
  3. Will this strategic change impact CVS market share and sales in the future? Why or why not?

 

Posted by on September 4, 2014 in Chapter 02, Chapter 14 and tagged , .

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About Dr. Donald Baack

Co-author of textbook.

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