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This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial Evaluate the type of advertising appeal and intended [...]
September 21, 2020
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In mid-2020 several major corporations including Unilever withdrew from advertising on Facebook due to some of the content displayed on the site. [...]
July 1, 2020
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The coronavirus outbreak has led to challenges to individuals, the government, and businesses of all sizes. Media usage has changed as [...]
March 30, 2020
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For several years, Snickers has been updating and modernizing its image via traditional, digital, and social media messages. Resources: Snickers [...]
March 8, 2020
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A recent CNN story highlights interesting features about logos. Resources. CNN Story Do you think logo development is more or less important in [...]
February 26, 2020
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The growth of consumer-to-consumer sales during the past few years has been noticeable and represents an important new trend in marketing [...]
October 9, 2019
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The retailing industry has experienced dramatic pressures from new competitors, most notably internet-based sales from order-fulfillment [...]
March 6, 2019
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Many marketers are familiar with the difference between a fad and a fashion. Fads are typically more temporary and subject to rapid change. In [...]
October 17, 2018
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According to an article in Ad Age, millennials hate apps with uncool designs. The article provides other interesting facts about Millennials and [...]
August 30, 2017
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Like many companies, JP Morgan Chase used programmatic buying to purchase online advertising. The process produced ads on 400,000 websites, but [...]
April 4, 2017
Clow/Baack 