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The high prices of many prescriptions drugs have led to a great deal of debate and controversy. Many drug manufacturers, along with other [...]
April 12, 2020
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Sales promotions remain an important component of an integrated marketing communications program. Resources: Salesforce Tips IKEA Online Sales [...]
November 5, 2019
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In an age in which more than 90% of U.S. consumers take advantage of coupons, some debate exists as to which format, digital/mobile or print, is [...]
April 17, 2019
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Methods for providing free samples to consumers continue to evolve. Beyond store visit approaches, many companies now provide samples via the [...]
November 3, 2018
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Here are links to some useful videos that can be used for Chapter 12. Five Effective Sales Promotions – this is a good video for showing [...]
June 5, 2014
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Consumer promotions, such as coupons, premiums, contests, and sweepstakes, are used frequently in the food industry. For this blog, assume you [...]
May 12, 2014
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Sales promotions are prominent for grocery stores, such as Brookshire’s. Most promotions will be from manufacturers, but some will be from [...]
May 12, 2014
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Chapter 12 examines the use of consumer and trade promotions within an integrated marketing campaign. The pizza industry, including Papa [...]
May 12, 2014
Clow/Baack 