Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: February 2019

  • Television advertising continues to be a mainstay for insurance advertising. The approaches vary widely, from serious, to humorous, to [...]

    Traditional Television Advertising Approaches (Chapter 7, Chapter 6)

    February 23, 2019
  • Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]

    New Coke Flavor (Chapter 6)

    February 10, 2019
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