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An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]
January 30, 2019
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Many of today’s consumers look for companies promoting positive values. The Gillette “We Believe” attacks “toxic [...]
January 16, 2019
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25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]
January 16, 2019
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Consumer attitudes regarding marketing efforts that include altruistic activities vary widely, partly dependent on the nature of involvement. A [...]
January 15, 2019
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The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]
January 13, 2019
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GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]
January 13, 2019
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The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]
January 6, 2019