Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: January 2019

  • An argument can be made that the newest trend in marketing undergarments is a focus on comfort over stylish sexiness. Resources: Duluth Trading [...]

    Undergarments and Advertising Theory (Chapter 5)

    January 30, 2019
  • Many of today’s consumers look for companies promoting positive values.  The Gillette “We Believe” attacks “toxic [...]

    Gillette Social Awareness Post (Chapter 9)

    January 16, 2019
  • 25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]

    Got Milk? Lessons Learned (Chapter 4)

    January 16, 2019
  • Consumer attitudes regarding marketing efforts that include altruistic activities vary widely, partly dependent on the nature of involvement. A [...]

    Altruistic Products and Buyer Behaviors (Chapter 3)

    January 15, 2019
  • The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]

    Cinnabon and Co-Marketing (Chapter 2)

    January 13, 2019
  • GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]

    GEICO’s Contest – Evaluation (Chapter 15)

    January 13, 2019
  • The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]

    Johnson & Johnson (Chapter 2 and 13)

    January 6, 2019
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