• Many of today’s consumers look for companies promoting positive values.  The Gillette “We Believe” attacks “toxic [...]

  Gillette Social Awareness Post (Chapter 9)

  January 16, 2019
• 25 years ago, marketers for the rather benign product “milk” sought to find ways to make the item more noteworthy. A [...]

  Got Milk? Lessons Learned (Chapter 4)

  January 16, 2019
• Consumer attitudes regarding marketing efforts that include altruistic activities vary widely, partly dependent on the nature of involvement. A [...]

  Altruistic Products and Buyer Behaviors (Chapter 3)

  January 15, 2019
• The first Cinnabon bakery opening in Seattle, Washington in 1985. Since that time, the company has enjoyed strong growth in freestanding [...]

  Cinnabon and Co-Marketing (Chapter 2)

  January 13, 2019

• GEICO enjoys a long history of creating memorable and funny commercials for those seeking insurance. The company recently launched an innovative [...]

  GEICO’s Contest – Evaluation (Chapter 15)

  January 13, 2019
• The Johnson & Johnson corporation produces and sells a variety of items related to personal care. Company leaders have long emphasized [...]

  Johnson & Johnson (Chapter 2 and 13)

  January 6, 2019