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I though this article in The Atlantic was interesting. It discusses the move to using logos without words. The rationale is that consumers are [...]
Wordless Logos (Chapter 2)
September 14, 2016 -
According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers. Discussion [...]
Arby’s Hunting Campaign (Chapter 4)
September 12, 2016 -
I thought this article in the New York Times was interesting. In this digital age, the article states that billboards “are far from [...]
Billboards (Chapter 7)
September 7, 2016
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 