I thought this article in the New York Times was interesting. In this digital age, the article states that billboards “are far from dead.”

Discussion Questions:

  1. Before reading the article, how much attention do you pay to billboards? Explain why.
  2. After reading the article, do you agree that billboards are far from dead? Why or why not?
  3. In your opinion, what are the most effective billboards? Why?

About Dr. Donald Baack

Co-author of textbook.

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