According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers.

Discussion Questions:

  1. After reading the article, what are your thoughts about the new campaign?
  2. Which of the market segmentation strategies discussed in Chapter 4 is Arby’s using? Justify your choice.
  3. After watching the new TV ads, what do you think about them? Will they be effective? Why or why not?
  4. What are your thoughts about the print ads?

About Dr. Ken Clow

Co-author of textbook.

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