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According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers. Discussion [...]
Arby’s Hunting Campaign (Chapter 4)
September 12, 2016 -
After several years of declining sales, Arby’s admitted its advertising was not working. They fired their agency and hired Fallon. The [...]
Arby’s Focus on Meat (Chapter 5)
October 20, 2015
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
