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Integrated Advertising, Promotion, and Marketing Communications
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Tag Archives: Arby’s

  • According to this Advertising Age article, Arby’s is launching a new campaign aimed at hunters, which is 20 million consumers. Discussion [...]

    Arby’s Hunting Campaign (Chapter 4)

    September 12, 2016
  • After several years of declining sales, Arby’s admitted its advertising was not working. They fired their agency and hired Fallon. The [...]

    Arby’s Focus on Meat (Chapter 5)

    October 20, 2015
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