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Integrated Advertising, Promotion, and Marketing Communications
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Category Archives: Chapter 06

  • An increasing number of advertisements include animation in the presentation, both in consumer and business-to-business ads. 522 productions Do [...]

    Animation in Advertising (Chapter 6, 15)

    September 24, 2020
  • AT & T experienced a disturbing episode with regard to the company’s advertising spokesperson. Insider News Article Response on YouTube [...]

    Spokesperson Dilemma (Chapter 6, 14)

    September 24, 2020
  • This Frank’s Red Hot commercial has over 19 million views on YouTube. The Commercial  Evaluate the type of advertising appeal and intended [...]

    Frank’s Red Hot (Chapters 6, 7, 8)

    September 21, 2020
  • KFC announced a temporary change in tagline. CNN Story  Do you believe this change was necessary? What impact might the “finger [...]

    New Tagline/New Appeal? (Chapters 5 & 6)

    September 9, 2020
  • One interesting new approach to marketing cruise line travel recently emerged.  The “Wonder Awaits” campaign launched by Celebrity [...]

    White Rabbit and Cruises (Chapter 6)

    January 28, 2020
  • Celebrity endorsements have been a staple of advertising and marketing communication programs for many years. With new analytics available and a [...]

    Views of Celebrity Endorsements (Chapter 6)

    September 24, 2019
  • Coca-Cola has introduced a new flavor: Orange Vanilla. The roll-out follows successful launches of Cherry Coke and Vanilla Coke plus diet [...]

    New Coke Flavor (Chapter 6)

    February 10, 2019
  • A potentially devastating illness, hepatitis C, is most likely to affect individuals born between 1945 and 1965.  Recently, the Centers for [...]

    Hepatitis C Advertising Appeals (Chapter 6)

    October 8, 2018
  • What happens when you spokesperson switches brands? Paul Marcarelli was the face of Verizon, asking the question “Can you hear me [...]

    Switching Brands (Chapter 6)

    March 30, 2017
  • Steak ‘n Shake has launched a new advertising campaign. The campaign has two old friends talking about the good old days, 1934 [...]

    Steak ‘n Shake Campaign (Chapter 5)

    October 24, 2016

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