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Experts estimate that digital advertising to kids will reach $1.2 billion in 2019, which will be 28% of the total spent on advertising to [...]
Advertising to Kids (Chapter 14)
September 20, 2017 -
Mentos offered Sam Jeschke a unique opportunity as a brand ambassador. When he signed up, he had no idea he would be asked to give away 43,000 [...]
Mentos Brand Ambassador (Chapter 10)
September 15, 2017 -
Organic Valley has launched an advertising campaign that tackles what they believe is greenwashing by other food companies. Resources: Adweek [...]
Organic Valley Tackles Greenwashing (Chapter 13)
September 13, 2017
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 