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Questions for Students: Using the steps of the consumer decision-making process, how would shelter at home orders affect purchasing processes [...]
Coronavirus and Buying Decision-Making Processes (Chapter 3)
April 14, 2020 -
The high prices of many prescriptions drugs have led to a great deal of debate and controversy. Many drug manufacturers, along with other [...]
Prescription Coupon Programs (Chapter 12)
April 12, 2020
Clow/Baack
Integrated Advertising, Promotion, and Marketing Communications
Clow/Baack 