• Saatchi & Saatchi created a new “Stain Maker” ad campaign for Tide that can be used to illustrate concepts in advertising [...]

  Stain Maker Campaign (Chapter 5)

  February 29, 2016
• This article and video from CNN is excellent for creating a discussion about the way women are portrayed in advertising. CNN Article with video [...]

  Don’t Objectify Women (Chapter 6)

  February 18, 2016
• This article from Mobile Marketing Watch and the Wall Street Journal Gallup poll are fascinating because the majority of consumers say their [...]

  Social Media Marketing (Chapter 9)

  February 11, 2016
• Marketers are debating the impact of Quicken Loan’s first Super Bowl ad. Although there was a strong backlash to the ad, Quicken Loans [...]

  Quicken Loans Backlash (Chapter 7)

  February 10, 2016

• For one of its Super Bowl ads, Budweiser has a 60-second spot of British actress Helen Mirren presenting an anti-drunk driving message. This is [...]

  Budweiser 2016 Super Bowl (Chapter 13)

  February 3, 2016