Saatchi & Saatchi created a new “Stain Maker” ad campaign for Tide that can be used to illustrate concepts in advertising campaign management.
Discussion Questions:
- What are your thoughts about the campaign? Do you like it? Why or why not?
- Which step in the hierarchy of effects model are the ads targeting? Explain why.
- Which advertising goal(s) do you think these campaign is using? Why?
- In terms of the creative brief, who do you think is the target audience for this campaign and what is the message theme? Explain your choices.
Clow/Baack 