This article and video from CNN is excellent for creating a discussion about the way women are portrayed in advertising.

Discussion Question:

  1. Before reading the CNN article and watching any of the videos, what are your thoughts about the way women are portrayed in advertising today?
  2. Watch the #WomenNotObjects video and read the CNN article. What are your thoughts about the article and video?
  3. Do you agree or disagree with the statement that using sexism to sell products is a dead paradigm? Why or why not?
  4. Watch the MiniUSA ad and the Coors Light ad. What are your thoughts about these two ads?
  5. Do you believe we will see a change in the way women are used in advertising in the future? Why or why not?

About Dr. Ken Clow

Co-author of textbook.

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