Clow/Baack

Integrated Advertising, Promotion, and Marketing Communications
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Monthly Archives: August 2015

  • Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52%  said a recent ad [...]

    Sex Appeal by Carl’s Jr (Chapter 6)

    August 31, 2015
  • I found this new Gatorade campaign intriguing. While it fits well with Chapter 5, you may want to use it to introduce your course. The tagline of [...]

    Gatorade’s New Scare Campaign (Chapter 5)

    August 20, 2015
  • KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]

    KFC – New Colonel (Chapter 6)

    August 18, 2015
  • Football season is coming soon and the NFL released this ad in an effort to overcome some of the recent negative publicity. Adweek Article [...]

    Football is Family (Chapter 13)

    August 11, 2015
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