• Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52%  said a recent ad [...]

  Sex Appeal by Carl’s Jr (Chapter 6)

  August 31, 2015
• I found this new Gatorade campaign intriguing. While it fits well with Chapter 5, you may want to use it to introduce your course. The tagline of [...]

  Gatorade’s New Scare Campaign (Chapter 5)

  August 20, 2015
• KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]

  KFC – New Colonel (Chapter 6)

  August 18, 2015
• Football season is coming soon and the NFL released this ad in an effort to overcome some of the recent negative publicity. Adweek Article [...]

  Football is Family (Chapter 13)

  August 11, 2015