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Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52% said a recent ad [...]
August 31, 2015
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I found this new Gatorade campaign intriguing. While it fits well with Chapter 5, you may want to use it to introduce your course. The tagline of [...]
August 20, 2015
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KFC has launched a new ad campaign, with a new Colonel Sanders. According to Yum Brands, owner of KFC, 1 out of 5 people hated the ads with [...]
August 18, 2015
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Football season is coming soon and the NFL released this ad in an effort to overcome some of the recent negative publicity. Adweek Article [...]
August 11, 2015