Using a sex appeal is not new, but the reaction to this strategy by Carl’s Jr. is interesting. In copy-testing 52%  said a recent ad entitled “All-Natural” with Charlotte McKinney was offensive and 51% found it irritating and annoying. Now Carl’s Jr. has added mixed marital fighter Rhonda Rousey. These articles and TV ads would make an interesting discussion for Chapter 6.

Discussion Questions:

  1. What is your reaction to these two ads?
  2. After reading the two articles, what are your thoughts about the campaign by Carl’s Jr?
  3. Is the sex appeal used by Carl’s Jr. appropriate or not? Explain.

About Dr. Donald Baack

Co-author of textbook.

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